The fundamentals of internet marketing are simple. Provide timely, valuable, informative content to visitors using internet marketing techniques such as social media, advertising, blog and article posts. The question is…How does my business site land in the first 3 organic results of Google’s first page? The answer is simple.
Internet Marketing – Search Engine Optimization
The first step is to design a site that is visually pleasing and is easy to navigate. Bombarding visitors with a lot of graphics and information will only turn them away. Visitors will keep coming back if they can easily locate what they are looking for on your site. Google takes these factors into consideration when determining search engine results placement.
Optimize your site with valuable keywords is important to any internet marketing campaign Researching the competitions will help to determine the keywords that will help determine SERP results. Be sure to include valuable keywords in the sites META and description code, as well as upon the site’s content offerings.
Internet Marketing – Content Marketing & Social Media
Providing both visitors and search engines with timely, relevant content is possibly the most valuable asset a business has to offer where internet marketing is concerned. Content marketing is delivered through online social media platforms such as Facebook, Google+, Twitter and YouTube as well as many others. It is also delivered through traditional print/direct mail advertising methods such as brochure and postcard printing.
Internet Marketing – Back Link Structure
The number of relevant sites that are linking into a website portrays an appearance of authority. Search engines look for links that are organic, and are prone to punish those that purchase links that are either considered spam or are well above the sites PR and Domain Authority page rank.
Organic links can be achieved through blog and article posts, directory submissions, as well as through social media sharing.
The importance of internet marketing is clear. Without a comprehensive internet marketing strategy that includes SEO, content marketing, social media engagement and back-links, the likeliness that a site is recognized by search engines is significantly decreased.
First Capital Internet Marketing Consultants offers the internet marketing strategies that help businesses succeed online. Contact us today and learn how we can help improve your businesses search engine results placement.