Is Pinterest Right for Your Business?

Pinterest is quickly becoming one of the hottest social media platforms. In February 2012 it had over 16 million visitors alone. Granted, that number is only a fraction of what Facebook receives a month; however Facebook members who are also using Pinterest, are now seeing Pinterest listed on their Timeline. Many users are also finding it to be addicting.

So why should businesses consider adding Pinterest to their internet marketing strategy? Well…it’s very simple…Pinterest is reaching more and more visitors every day, has the ability to drive traffic and helps improve SEO. If your business is one that can take advantage of Pinterest, then consider adding it to your social media marketing campaign.

10 Pinterest Tips

1. Create Pin Boards – Enhance your brand image by creating pin boards. If you are a retailer of clothing, feature pin boards that appeal to your target audience such as “Hot Spring Colors” and “Look Great No Matter Where You Are”.
2. Keep Pin Boards Up To Date – It’s important to keep them coming back, so don’t forget to update your boards daily.
3. Keyword Optimization – Use keywords and hash tags to attract traffic to your boards. Simply add #keyword to the pins description. You can even add multiple keywords to the end of the description. But don’t add too many as it may appear spam like.
4. Easy Pinning – Adding a “Pin It” bookmark to your browser will help you pin images, videos and more to your pin boards.
5. Pinterest for Networking – Connect with others that share interests. Not only should you post on Pinterest, allow others to do so as well. This is a great way to improve social media engagement and search engine rankings.
6. Learn and Educate – Pins that are popular have a few things in common. They may contain; likes, re-pins and comments. Use this information to your advantage and find out what your particular market is looking for. It’s also a great educational tool. Recommend videos, books, blogs and anything else you feel would benefit your followers. They will love you for it!
7. Cross Social Media Platforms – Don’t forget to cross-network by embedding a pin directly onto your blog or posting on Twitter.
8. Improves Content Marketing – Be creative and drive traffic to your site. Share charts, tips and photos on attractive slides. Whenever you post a blog, be sure to include an image as it will provide readers with a reason to pin.
9. Back Link Building – Posting on Pinterest is a great way to improve your sites back link profile. Include your company’s website URL and Twitter page to your profile. Add a specific website page to pin descriptions.
10. Is Pinterest Right For Your Business? – Pinterest isn’t for all businesses. If you are an online business that offers services that the typical consumer can relate to such as; apparel, wedding themes, sports, home improvement, pets, travel, kids, interior design, technology, interior design, architecture, foods, arts and crafts and depending on your creativity more, then Pinterest is definitely right for you.

The popularity of Pinterest is still on the up-swing, so why not get your feet wet and dive in. Pinterest is a great opportunity for businesses to improve their social media engagement, back link structure, SEO and internet marketing campaign.